Wolff Set to Sell Shareholding Valuing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic achievements in Formula 1

Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in a change of corporate structure in September.

Wolff, who holds a 33% stake of Mercedes F1, plans to divest a shareholding approximately 5%.

The 53-year-old will remain as team boss and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own one-third of the enterprise.

An official representative stated: "We are providing no official statement on the matter. The management structure of the team will remain unaltered, and each shareholder are dedicated to continued achievements of the brand in Formula One."

Valuation Growth

This arrangement would represent a substantial rise in value of the Mercedes team after Ineos acquired its share for £208m in 2022.

This surge demonstrates the growth in valuations of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing movie and the most successful sports film ever released.

Present Performance

Mercedes are second in the team standings, trailing McLaren, with three races left in the current championship.

Their lead driver British driver George Russell has secured victory in 2 of the 21 races so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Mark Skinner
Mark Skinner

Elena is a video strategist who has worked with over 50 startups to craft their visual narratives.